From the beggining I wanted a simple leaflet consisting of either white, greys and blacks.
I had thought about small square thumbnail images but I like the one images because of the simplicity and boldness.
The word 'ion' studio just sort of popped into my head, I later looked up what the word means: "An ion is an atom or molecule which has lost or gained one or more valence electrons, making it positively or negatively charged."
I then had sub-headings of 'Fashion, Portraits & Beauty' because there are the make things that my studio would be shooting. Then in teh lower left corner faded out a false tel number and website.
I wen't to a local printing company 'Broadley Printers' and got one print to see how it would look, I would have liked the paper to be on thicker and shinnier, but I chose the one below for print.



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